Challenge

To create an engaging, interactive experience to what is a considerably sterile subject matter. Large forms are always daunting for users and product designers so creating a unique and exciting initial experience was paramount for 'selling' this product to new visitors.

Solution

We focussed on specific areas of the app and undertook detailed interaction design phases to make the product 'pop' in all the right moments. We identified the first contact and the final quote as the areas that book ended the initial experience for the end user and ensured that we surprised and delighted the user, despite the rather labour intensive application process.